How we rank deals
We rank by true monthly cost: everything you'll pay over the contract, divided by the months.
- Intro discounts are counted only for the months they last.
- Fixed annual April price rises (in £ since Jan 2025 Ofcom rules) are added from month 7 and month 19.
- 30-day plans are costed over 12 months.
- £/GB = true monthly cost ÷ data allowance.
Commission never affects ranking. We list deals we don't earn from, and paid placements, if ever used, will be clearly labelled "Sponsored" and kept separate from the ranked list.
Once live, prices come from providers' official feeds (via the Awin affiliate network) and their own websites, refreshed daily. During our preview, the prices shown are examples and provider names are hidden. Always check the final price on the provider's site. Full detail is in our methodology.